INTRODUCTION
Communication
is the process of exchanging information, using a common protocol. As technology
develops, communication protocols also evolve. The pattern of communication
today is changing as new technologies
emerge, changing the ways people communicate and organize information. In fact,
it is the changing technology of communication that tends to make the most
frequent and widespread changes in society (Edison, 2002). There are many
instruments to aid communication, including public address systems, bulletin
boards, etc. Some means of communication are relatively simple. Other forms of
communication are more complex. Advanced forms of communication involve an entire
system (Seymour, et al., 1987).
Mobile
phones have revolutionized the daily lives of ordinary people. Mobile phones
(also called cellular phone or cell phone) do not use wires or cables, but work
with radio waves and can be carried about and used anywhere (Homby, 2001).
Before
the advent of Information and Communication Technologies (ICTs), communication
in the library was done through books, newspapers, microforms, slides, etc. As
scientific knowledge increased, electronic communication systems began to
develop. The use of telephones and computers led to the Internet. The
application of telecommunications to an automated library system can bring more
efficiency to library services. Just as the Global System for Mobile
Communication (GSM) has revolutionized the daily lives of individuals, it can
also enhance library operations.
Brief History of Mobile Phones/GSM
in Nigeria
GSM
world (2004) explains that GSM supports more advanced data technologies. These technologies
allow for a greater bandwidth and permit the development of mobile
applications. According to Aragba-Akpore (2003), “GSM dominates the world
today. As the most matured digital-cellular standard, GSM networks offer
cellular switched data services well in advance of other networks.” GSM is
known as the second generations (2G) after the old analogue system, which was
first generation (1G). The advent of GSM was revolutionary, especially because
of its roaming capabilities.
Telecommunication
services were introduced in Nigeria by the British Colonial Government in 1886
to facilitate colonial administration in the country. After in dependence, in
1966, there were only 18,724 telephone lines for use by a population of about
40 million people (Edison, 2002). In January 1985, the Post and
Telecommunications Department split into a postal division and a telecommunication
division. The latter was merged with the Nigerian External Telecommunication
Limited (NITEL). Its main objective is to harmonize the planning and
coordination of the internal and external telecommunications services (Edison,
2002). Two mobile cellular telephone networks were approved in September, 1997
by the Ministry of Communication and the Nigerian Communications Commission
(NCC), which boost telecom services in Nigeria. The Nigerian Telecommunications
limited (NITEL) cellular network and mobile Telecommunications services Limited
(MTS), managed by NITEL cover Lagos, Enugu, and Abuja with a capacity of 10,000
lines having one mobile switching centre (MSC) in each area, while MTS Ltd. operates
5,000 cellular line capacity network based in Victoria Island, Lagos (Ndukwe, 2003).
Nigeria
joined the world's digital cellular network in January 2001 with the licensing
of private telecommunications operators by the regulatory body, Nigerian Communications
Commission (NCC), established in 1992. There are four major Global Systemsfor
Mobile Communication (GSM) service providers licensed in Nigeria. The providers
are MTN Nigeria, Econet Wireless Limited or Vmobile (now
Zain),
NITEL (now MTel) and Globacom. Since 2002 when the last license was issued to
Globacom by the NCC in Nigeria, several other service providers (Starcom, O-net,
Multilink, Etisalat, Visafone, Zoom, etc) have emerged but have limited
coverage. GSM has created a environment for telephony for Nigeria. In December
2001, Engr. Ernest Ndukwe, the chief executive of Nigerian Communication
Commission (NCC) called a press conference in Abuja to reflect on the year's
activities. He could not hide his joy when he proudly announced to the world that
“Nigeria now has over 280,000 mobile lines in just four months of GSM operation
in Nigeria.”
According
to Aihe (2001), “when the year comes to a close in a few hours time, most
Nigerians will look back at 2001 as the year they were liberated from telecommunications
backwardness. It is indeed like a dream. Something happened in thefield of
communications, putting to an end, all the propaganda that telephone is for the rich.”
Thus,
GSM has greatly improved the socioeconomic, security, and information-based
sectors of the economy. Today, most
parts of the country are covered by GSM, and even the street hawker takes some
time off to make calls (Aihe, 2005). In less than ten years since the GSM
network was commercially launched in Europe, it became the world's leading and
fastest growing mobile standard.
Mobile Phones and Library Services
ICT
has collapsed barriers and promoted fast communication and interactions across
boundaries.
The
need to meet life's basic challenges and responsibilities has informed the
invention and the use of information technologies (Ademodi and Adepoju, 2009).
Libraries are deeply interested in channels for the transmission of
information, such as telephones and telephone lines, cellular networks, cable television,
and the Internet. Academic libraries are challenged in satisfying their
customer's needs since their target market (researchers, lecturers,
undergraduate, and postgraduate students) is demanding and dynamic. The
Internet and World Wide Web (www) have made it possible for university
teachers, researchers, and students to locate what they need without going to
the library. If librarians in this sector are to continue to make substantial
contributions as information disseminators, they will have to understand and
exploit ICT infrastructure and emerging technologies in delivering services to
their clientele (Ikhemuemhe, 2005).
Like
most service institutions, academic libraries need to engage in marketing their
products and services (Ekpenyong, 2003). From a marketing communications
perspective, the challenge to most libraries is to attract users to the library
and to retain them. Ekpenyong (2003) asserts that if librarians wish to remain
relevant, they must focus on the information provider/user relationship.
Communication and interaction are generally an important component of the
process of relationship building. Popoola (2001) suggests that the university
library must ensure a closer relationship with its clientele. He posits that it
is imperative for academic libraries to publicize their information products
and services to arouse user interest. O'Dell (2009) notes that those aged 18-29
are the heaviest users of libraries when they need problem-solving information.
Most
academic libraries in Nigeria have started exploring the viability of Internet
technologies.
These
would support library-to-user, user-to-library, and user–to–user online
interactions.
However,
with the Internet connectivity constraints' in Nigeria, these options are not easily
deployed. Hence, many institutions in Nigeria have to look inward at the
already established facilities and infrastructure to make libraries more
attractive and accessible (Ekpenyong, 2003).
According
to Terplan(2000), “telephones and e-mail are important tools to facilitate
prompt handling and response to the stream of patron questions from within and
out of the library user community. Most university libraries have one phone
line, which is mostly used for administrative purposes and located in the
library administrator's office. Mobile phones could be deployed at the enquiring
desks.” Short Message Services (SMS) or text facilities available on all mobile
phones, could be used to create awareness amongst the academic library
clientele about upcoming events and new arrivals. This could be flashed through
a facility called “broadcast” where one text message is sent to all the library
contacts listed in the address book on the mobile phone at once.
Academic
libraries need to keep abreast of the dynamically changing needs of their
clienteles.
One
way of delivering user-centered services is library surveys. Surveys could be
carried with text and multimedia messaging. Patrons could text a coded number
to a particular phone line to indicate their preference. Specialized and personalized
information services can be achieved using the wireless technologies made
available to all. Renewal notifications could be sent to alert patrons that
books are almost due or overdue.
Mobile
websites offer free SMS to mobile phone services on the Internet. The
literature reveals a great deal of information on the possible use of cell
phones for Internet access via Wireless Application Protocol (WAP) technology.
As cell phone technology continues to evolve, it could have as significant an impact
on libraries as the Internet. Ironically today, a review of cell phone use in
libraries only reveals efforts to dissuade users from making or receiving calls
within libraries. Few efforts are geared towards exploring ways that cell phone
technology could be used to enhance library operations. However, GSM technology's
acceptance and growth among the Nigerian populace has great potential for
enhancing the services in libraries and information centers in Nigeria.
Information managers as well as libraries should fully exploit the
opportunities presented by this relatively new phenomenon with a view to
providing improved products and services to the library users. Empowering the
user is an important purpose of technology. It has come of age that library
user's dream of an "information machine," which, as described by
O'Dell (2009), should be:
·
A
mind reader
·
intuitive,
determining their information needs without their having to verbalize them.
·
A
one-stop source for information needs, using voice recognition and natural
language to search to return a comprehensive collection of information sources
·
portable
·
ubiquitously
accessible
Users
want an information system that will meet their needs with far less stress and
energy.
References
Ademodi,
D. T., & E. O. Adepoju (2009). Computer skill among librarians in academic
libraries in Ondo and Ekiti States, Nigeria. Library Philosophy and Practice
2009. Available: http://unllib.unl.edu/LPP/ademodi-adepoju.htm
Aihe.
M. (December 31, 2001). Telecommunications. Vanguard Newspaper 27.
Aihe,
M. (August 12, 2005). Telecommunications: Race for relevance. Vanguard
Newspaper 29.
Aragba,
A. (March 11, 2003). Mobile phones technology. The Guardian : 41, 42.
Edison T. (2002). Communications.
Available:http://www.nigeriabusinessinfo.com/telecoms080903.html
Ekpenyong,
G.D. (2003). Marketing and promotion of information services in the University
of Ibadan Library. Information Development 19 (3): 197-201.
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