SS2: SECOND TOPIC

Uses OF Graphics PackageS

Graphics are visual elements often used to point readers and viewers to particular information. They are also used to supplement text in an effort to aid readers in their understanding of a particular concept or make the concept more clear or interesting. Popular magazines, such as TIME, Wired and Newsweek, usually contain graphic material in abundance to attract readers, unlike the majority of scholarly journals. In computing, they are used to create a graphical interface for the user; and graphics are one of the five key elements of multimedia technology. Graphics are among the primary ways of advertising the sale of goods or services.

Business

Graphics are commonly used in business and economics to create financial charts and tables. The term Business Graphics came into use in the late 1970s, when personal computers became capable of drawing graphs and charts instead of using a tabular format. Business Graphics can be used to highlight changes over a period of time.

Advertising

Advertising is one of the most profitable uses of graphics; artists often do advertising work or take advertising potential into account when creating art, to increase the chances of selling the artwork. Most importantly, graphics give a good look to artwork whenever it is applied. Graphics contribute to the general outlook of a designed artwork, this, in turn, lure interested members of the public to look at the work of art or purchasing it. Any graphical work (especially advertisement)or any work of art that is poorly designed will not persuade the audience. Therefore, for an advertisement to persuade and convince readers or viewers, it must be well designed with needed graphical tools so as to bring profit to the designer or advertiser.

Political

The use of graphics for overtly political purposes—cartoons, graffiti, poster art, flag design, etc.—is a centuries-old practice which thrives today in every part of the world. The Northern Irish murals are one such example. A more recent example is Shepard Fairey's 2008 U.S. Presidential election Barack Obama "Hope" poster. It was first published on the web, but soon found its way onto streets throughout the United States.

Education

Graphics are heavily used in textbooks, especially those concerning subjects such as geography, science, and mathematics, in order to illustrate theories and concepts, such as the human anatomy. Diagrams are also used to label photographs and pictures.

Educational animation is an important emerging field of graphics. Animated graphics have obvious advantages over static graphics when explaining subject matter that changes over time.

The Oxford Illustrated Dictionary uses graphics and technical illustrations to make reading material more interesting and easier to understand. In an encyclopedia, graphics are used to illustrate concepts and show examples of the particular topic being discussed.

In order for a graphic to function effectively as an educational aid, the learner must be able to interpret it successfully. This interpretative capacity is one aspect of graphicacy.

Film and animation

Computer graphics are often used in the majority of new feature films, especially those with a large budget. Films that heavily use computer graphics include The Lord of the Rings film trilogy, the Harry Potter films, Spider-Man and War of the Worlds.